Planning your sales and marketing strategies for the year ahead? Changes in the marketing environment and an accelerated sales cycle are having a large effect on how we approach our strategies.
It’s time for many of us to start making decisions about where we want to invest our time and resources in the New Year. We interviewed individuals in sales and marketing, and did our own research to find the most popular and shared resolutions for 2017, and now we’re passing this advice along to you.
Common themes that we’ll see arise for modern sellers are the turn towards mobile sales applications, the need for more coaching and mentoring (especially by those with experience such as baby boomers), an increase in sales manager enablement, and a rise in dedicating selling time.
Our recommendations for marketers are to focus on creating the content that customer and sellers need, to commit to measuring ROI and content performance, and to join in on the year of 'community' by highlighting testimonials and case studies to help build their brands.
One of the most common resolutions for both departments, beside the usual ‘go to the gym’, was to invest in the right sales tools. Both departments have huge responsibilities and limited time, so they need the right tools to help improve productivity and efficiency.
Now that you’ve heard our sales and marketing resolutions for the New Year, we want to hear yours! Connect with us on Twitter and let us know what your plans are!
And if we’ve made you realize that you need to invest in new sales software then book a demo with one of our knowledgeable sales professionals today to find out if WHUT is the right solution for you.
You can also check out our whitepaper - Managing the Content Avalanche - for content management tips and strategies that will help you to succeed in the new year!