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Aaron Wittersheim

Aaron Wittersheim is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company. He is an accomplished entrepreneur with more than 20 years of business and technology experience.

Recent Posts

[Guest Blog] The Critical Importance of Lead Validation in Internet Marketing

Posted by Aaron Wittersheim on 7/11/17 11:00 AM

Leads are a precious commodity, so it's crucial that you know exactly how many your website is generating. Unfortunately, when you rely solely on the numbers from Google, you're not getting the entire story.

That's because those numbers only count conversions, nearly half of which turn out to be things other than sales leads. Without lead validation as a crucial component of your Internet marketing apparatus, you can wind up putting too many resources into sources that are generating lots of conversions but not many true leads.

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Topics: Guest Blogs, Marketing, Internet Marketing, Lead Generation