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Infographic: 9 Sales Lessons Every Sales Professional Should Know

Posted by Rebecca Spary on 6/6/17 11:00 AM

Being a sales professional is a job like no other. You control your own destiny and your success is often a direct result of your efforts. However, the role isn’t an easy one. Sales pros have to work in a high-pressure environment complete with long hours, a complex sales process, intense customers, and demanding managers.

In sales, there will always be face-palm moments and things to stress out over. But we wanted to share these lessons with you in the hope of saving you a couple of headaches and heartbreaks.

We've put together an infographic featuring the 9 of the best lessons and pieces of advice that every sales professional should know.

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If you search the Internet there is no shortage of advice from sales leaders around the world about how to survive in this competitve environment. From dealing with change to the importance of selling benefits over features, we've compiled some of the most valuable sales lessons that can help every seller to achieve sales success.


Infographic - 9 Sales Lessons every Sales Professional Shoud Know - A curated list of advice and lessons for the modern sales rep to help them succeed in the ever changing sales world.png


9 Sales Lessons Every Sales Professionals Should Know


1. Prepare for Change

Change is unavoidable – especially in the sales world. Whether it’s your products, clients, or sales tech, embracing change and learning to adapt will make you more successful.

2. Find Your Balance

In order to be successful in business you have to work hard but you don’t have to overburden yourself. Make sure that your physical and mental well-being is a priority. Be as kind to yourself as you are tough.

3. Set SMART Goals

SMART goals are – specific, measurable, achievable, realistic and time-bound. Having clear and manageable goals will help you to focus on building your career in an effective manner.
Setting SMART goals is one of the 5 Habits of Highly Effective Sales Professionals. Successful sales pros are outcome driven, they quantify and evaluate every sales activity with every customer to identify room for improvement and opportunities for future success.

4. Personalization is Key

When communicating with prospects it’s important to tailor your messaging to their needs and interests. This added level of care could make all the difference when closing a deal. Remember, buying is an emotional decision, not a rational one.
Account-based marketing is an approach to B2B sales and marketing that personalizes communications to the needs of one particular account or prospect. It's an excellent strategy for improving digital content and customer experiences. For more information head over to: 5 Reasons to use Account-Based Marketing for Your Digital Sales Content

5. Time Management

Understand how you’re spending your time. While it’s important to focus on the task in front of you, you also want to make sure that you’re investing in the future and working towards your long-term goals.

6. Sell Benefits not Features

Your prospects want to know what your product or service will do for them. They want to know how it’ll solve x, y, and z. If you have multiple buyer personas, make sure that you know which benefits are important to them.
Next-generation sales content management allows you to reverse-engineer your content creation by finding out directly from the source (customer data) which collateral they like, how they interact with content, and which product benefits are important to them.
Check out 5 Digital Content Management Lessons from Netflix for more information on how sales content management is driving memorable sales experiences in the new buying environment.

7. Don't be Afraid of Rejection

Objections are going to happen, there’s no way to avoid them. The best way to handle rejection is to listen to and understand the reason why your customer is objecting. This way you can prepare responses in advance for common objections. Most importantly you must learn not to take rejections personally, it's just business.

8. It Doesn't Get Easier

A lot of people think that if they work hard then eventually they’ll “make it” and everything will turn to smooth sailing. This never happens. You always have to work hard for what you want. It doesn’t get easier; you get better.
Sales professionals need to continuously train, practice, and work hard, to improve their skills and become the best in the field. Traditional methods of sales training lack effectiveness and have quickly become out-dated in the modern sales environment, instead companies are turning to sales enablement to revitalize their sales training.

9. Stay Positive

Being a sales professional is rejection-heavy, and difficult work. But it’s also enjoyable and rewarding. If you love your product and your team, you get to go to work every day and share that with as many people as possible!


Work Smarter with WHUT 

Sales content management is an essential component of a modern sales stack. It helps sales professionals to work smarter, by providing them with access to all of their sales content in one main library complete with filters, tags, playlists, and more, for improved customer interactions.

If you’re interested in learning more about how WHUT can help your sales and marketing teams to improve the way they publish, present, share, and analyze content, then book a demo with one of our product experts today!

Book a demo - one on one with a WHUT Inc expert

Topics: Sales Enablement, Sales, Sales Training