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2017 Trends: Sales and Marketing Resolutions Infographic

Posted by Rebecca Spary on 1/3/17 11:00 AM

Planning your sales and marketing strategies for the year ahead? Changes in the marketing environment and an accelerated sales cycle are having a large effect on how we approach our strategies.

It’s time for many of us to start making decisions about where we want to invest our time and resources in the New Year. We interviewed individuals in sales and marketing, and did our own research to find the most popular and shared resolutions for 2017, and now we’re passing this advice along to you.

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Topics: Sales, Marketing

2017 Trends: The Future of Sales Enablement

Posted by Rebecca Spary on 12/27/16 11:00 AM

It’s the time of year where we make our predictions for what the year ahead will bring us. We all know that sales and marketing never remain static for long, as trends develop, buyer’s needs change, and technology progresses, sellers and marketers need to be prepared and educated. In our blog mini-series we’ll be covering trends affecting sales and marketing in 2017.

We’ve written in the past about the importance of sales enablement technology for streamlining business operations, enhancing the buyer journey, and improving digital marketing content. This technology will continue to grow in prominence in the upcoming year as more organizations begin to recognize the benefits and multiple functions of sales enablement (MarTech Advisors, 2016).

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Topics: Sales Enablement, Sales

Happy Holidays from Team WHUT

Posted by Rebecca Spary on 12/22/16 11:00 AM

Happy Holidays and best wishes in the New Year from everyone at Team WHUT! 

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Topics: Whut Inc.

2017 Trends: Driving Sales and Marketing Alignment

Posted by Rebecca Spary on 12/20/16 11:00 AM

2017 is nearly upon us, especially for those of us who still haven’t finished our Christmas shopping! But we’re not here to talk about me; we’re here to talk about trends in the world of sales and marketing. In our new blog mini-series we’ll be discussing important trends affecting sales and marketing in 2017, and how we can prepare to succeed in the New Year.

Today we’ll be talking about the importance of sales and marketing alignment for the upcoming year. Aligning these two departments is an ongoing problem for many organizations, when these two departments are misaligned it can cause a significant loss in productivity, resources and revenue.

When sales and marketing are constantly blaming one another for the lack of leads and sales, it can create a hostile environment where it becomes impossible for either department to succeed.

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Topics: Sales Enablement, Sales and Marketing Alignment

5 Digital Content Management Lessons From Netflix

Posted by Rebecca Spary on 12/6/16 11:00 AM

Whether you’re binge watching the latest season of House of Cards or catching up on Breaking Bad, Netflix has got you covered. It’s the crowning jewel of streaming services and it’s changing the way we consume and manage digital content.

Netflix and its counterparts (HBO Go, Hulu, Amazon, etc.) are influencing the way we organize our digital content libraries and how we create our digital content marketing strategies.

The adoption of digital content marketing continues to grow stronger, with 90% of all organizations using content in their marketing efforts (Demand Metric, 2015), and up to 80% of B2B decision makers preferring to receive information via articles and content rather than through advertisements (Melwater, 2015).

However, not enough companies are paying attention to the important lessons that can be learned from Netflix and what makes them so effective.

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Topics: Digital Content, Content Management

5 Habits of Highly Effective Sales Professionals

Posted by Rebecca Spary on 11/29/16 11:00 AM

The role of the sales professional isn’t an easy one. They have to deal with long hours, a complex sales process, sales content overload, unique customers requests, demanding managers, and more, all while operating in the high-pressure business environment.

Last week we were reading a discussion on LinkedIn where sales professionals were sharing the daily habits that drive their success. They agreed that the top sales professionals often have an indefinable element that sets them apart from their peers, but they went on to break down the key skills and characteristics that they share.

We curated this advice because it’s important for sales professionals to be focused on continuously learning and improving their skills. So, here are five habits of highly effective sales professionals that you can adopt, whether you’re down in the trenches or managing the team!

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Topics: Sales

[Infographic] The Avalanche of Content is Coming...

Posted by Rebecca Spary on 11/22/16 11:00 AM

We are all familiar with the shift from traditional to inbound marketing and the rise of digital content. For years now digital content creation has been exponentially increasing. Organizations are spending millions of dollars every year producing enormous amounts of digital content, and shockingly the majority of this content goes completely unused!

As the volume of content continues to grow it is creating a massive, unstoppable, avalanche of content that is becoming increasingly hard to manage, and marketers are losing sight of which content types are effective for achieving results. 

Today’s infographic highlights important statistics about the state of content marketing and the need for proper management, as well as strategies and solutions for tackling this challenge.

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Topics: Content Management

A Beginner’s Guide to Sales Enablement

Posted by Rebecca Spary on 11/15/16 11:00 AM

Sales enablement is a powerful tool that drives sales success, however it is becoming increasingly hard to define and describe. ‘What is Sales Enablement’ may be a simple question, but there has never been a simple answer.

Sales Enablement (SE), as well as the digital sales technology landscape as a whole, are constantly changing and evolving, meaning that the definition that applied in the past may not translate to SE today or tomorrow. This is part of the reason why sales enablement is so hard to define; the other part is that sales enablement encompasses multiple functions.

We’ve decided to tackle this problem with our beginner’s guide to sales enablement.

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Topics: Sales Enablement

[Guest Blog] How do you make your content distribution more efficient?

Posted by Sales Loft on 11/3/16 11:00 AM

With millions of content marketing articles written everyday and more than 211 million pieces of marketing content unleashed into cyberspace each minute, many companies find themselves scrambling to stay out ahead of the curve with content, cadence, and the appropriate distribution channels.

Each day there are:

  • 500 Million tweets sent
  • 3.6 Billion Instagram likes
  • 4.3 Billion Facebook messages sent
  • 40 Million tweets shared
  • 205 Billion emails sent

Not to mention the amount of B2B articles produced every day. That is a ton of data! If content is king, and it really is, how do you get eyes on it, how do you keep it relevant, and how do you keep it timely and on point so that it doesn’t go to waste?

 

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Topics: Sales, Digital Content, Social Media

[Infographic] Welcome to WHUT!

Posted by Rebecca Spary on 11/1/16 11:00 AM

 There is no doubt about it - marketing has changed!

Over the past couple of years we’ve seen production capabilities grow and develop, creating a looming avalanche of content, where companies produce at an exponential rate.

This avalanche of content is creating new challenges for many organizations and their teams. Only 20% of B2B companies feel that they are effectively managing their content leading to 70% of content to going completely unused!

So, WHUT can we do to help?

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Topics: Whut Inc.