Leads are a precious commodity, so it's crucial that you know exactly how many your website is generating. Unfortunately, when you rely solely on the numbers from Google, you're not getting the entire story.
That's because those numbers only count conversions, nearly half of which turn out to be things other than sales leads. Without lead validation as a crucial component of your Internet marketing apparatus, you can wind up putting too many resources into sources that are generating lots of conversions but not many true leads.
What is Lead Validation?
It's the process of separating sales lead from other types of phone and form conversions generated by Interent marketing campaigns. Without lead validation, it is difficult if not impossible to understand the effectiveness of lead generation campaigns, including SEO, PPC, and display advertising.
The following presentation makes a case for incorporating lead validation into your campaign, because not knowing how many leads you have can be costly.