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[Guest Blog] The Critical Importance of Lead Validation in Internet Marketing

Posted by Aaron Wittersheim on 7/11/17 11:00 AM

Leads are a precious commodity, so it's crucial that you know exactly how many your website is generating. Unfortunately, when you rely solely on the numbers from Google, you're not getting the entire story.

That's because those numbers only count conversions, nearly half of which turn out to be things other than sales leads. Without lead validation as a crucial component of your Internet marketing apparatus, you can wind up putting too many resources into sources that are generating lots of conversions but not many true leads.

Straight North Guest Blog for WHUT Inc.  - The Critical Importance of Lead Validation in Internet Marketing.png


What is Lead Validation?

It's the process of separating sales lead from other types of phone and form conversions generated by Interent marketing campaigns. Without lead validation, it is difficult if not impossible to understand the effectiveness of lead generation campaigns, including SEO, PPC, and display advertising. 

The following presentation makes a case for incorporating lead validation into your campaign, because not knowing how many leads you have can be costly. 

Lead Validation Study by Straight North, a Company Specializing in SEO in Chicago.
To make every dollar invested in an Internet campaign have maximum value, to make every click count, a lead validation component must be added to the campaign management process. If you're interested in learning more about Internet marketing lead validation visit Straight North.
Discover the important role that content management plays in lead generation, and moving a prospect through the sales cycle, contact one of our experienced product experts today.
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Topics: Guest Blogs, Marketing, Internet Marketing, Lead Generation

Aaron Wittersheim
Written by Aaron Wittersheim

Aaron Wittersheim is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company. He is an accomplished entrepreneur with more than 20 years of business and technology experience.