Manufacturers around the world are beginning to reach maturity in their digital initiatives. They’ve been embracing: smart technologies, the Industrial Internet of Thing (IIoT), virtual reality training, and other pioneering tools that improve their efficiency (KM World, 2016).
However, they’re still lagging behind many industries, such as pharma and finance, when it comes to the adopting content management solutions. Manufacturers are failing to recognize the many ways that effective content management can make their lives easier and their processes more efficient (Manufacturing Tomorrow, 2016).
Today we’re going to explain how content management is driving the future of manufacturing sales and marketing, and how you can adapt this tool to meet your needs.