Have you implemented a customer relationship management (CRM) solution at your company but you’re struggling to realize the sales performance benefits? You’re not alone! In fact, studies have shown that 30% - 60% of CRM implementation projects fail (C5 Insight). That’s a very scary statistic! Especially when you consider how expensive and complex a typical CRM implementation can be.
Additionally, 66% of expected CRM benefits remain unused/unrealized (CloudApps). A traditional sales approach with a CRM solution tacked on will not suddenly convert your sales team into perfect digital content management or provide you with the sales and marketing alignment of your dreams!
Which is why, we’re offering insights into how to get the most out of your CRM software investment, and drive sales success.