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5 Tricks to Overcome the Summer Sales Slump

Posted by Rebecca Spary on 8/2/17 11:00 AM

After a month or two of sweltering heat, bug bites, and melting popsicles, it can start to seem as though the summer is never going to end.

With the heat waves comes the inevitable summer sales slump dreaded by sales professionals and marketers alike. While there are some exceptions to this summer slump rule, glares at the ice cream man, most businesses experience this naturally occurring phenomenon.

All of your top prospects are relaxing on a beach somewhere, your sales manager seems to be on the golf course every other day, and you’re existing customers are brushing you off with automated ‘Out of Office’ replies, because around 40% of people plan their vacations for some time in August (Ask Your Target Market).

So how can we avoid this seasonal curse? Check out these 5 sales and marketing tips and tricks to break through the summer sales slump, and reignite your pipeline.

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Topics: Sales and Marketing Alignment, Sales, Lead Generation

[Guest Blog] The Critical Importance of Lead Validation in Internet Marketing

Posted by Aaron Wittersheim on 7/11/17 11:00 AM

Leads are a precious commodity, so it's crucial that you know exactly how many your website is generating. Unfortunately, when you rely solely on the numbers from Google, you're not getting the entire story.

That's because those numbers only count conversions, nearly half of which turn out to be things other than sales leads. Without lead validation as a crucial component of your Internet marketing apparatus, you can wind up putting too many resources into sources that are generating lots of conversions but not many true leads.

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Topics: Guest Blogs, Marketing, Internet Marketing, Lead Generation