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Top Tips for Successful Lead Generation in Industrial Manufacturing

Posted by Rebecca Spary on 6/13/17 11:00 AM

Industrial manufacturing is in need of a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment. 

Landing new business can be difficult for manufacturing, especially when your competition has long-standing relationships with their vendors and customers (MarketingV2, 2015), which is why we’ve collected these tips to help drive successful lead generation for industrial manufacturers.

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Topics: Sales Enablement, Sales and Marketing Alignment, Manufacturing

Channel Enablement in Four Simple Stages

Posted by Rebecca Spary on 5/23/17 11:00 AM

Technology is shaping how we run our organizations, its creating new areas for innovative business leaders to flourish and grow. It’s shaping our attitudes, altering our customer relationships, and affecting our sales strategies, and now it’s impacting our channel marketing.

Channel marketing is a crucial tool for effective selling, especially for manufacturing companies, and channel enablement solutions are here to help by enabling, educating, and empowering your channel partners.

In the modern buying environment your channel partners are seen as an extension of your brand and your organization. You can turn them into brand advocates and product knowledge experts with the help of a channel enablement solution!

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Topics: Channel Enablement, Manufacturing

5 Content Types That Drive Manufacturing Sales

Posted by Rebecca Spary on 4/11/17 11:00 AM

Every year more manufacturing companies are recognizing the importance of creating great content. In their annual B2B manufacturing content marketing study the Content Marketing Institute reported that 85% of manufacturers are now including content in their marketing strategies (CMI, 2016). They’re using it for more than simply generating awareness; they’re using it to generate sales.

However, this is about where the good news stops. The study found that only 18% of manufacturers believe that their organization is effective at content marketing (CMI, 2016). We can see that there is a massive gap between manufacturers who are using content and those who are using it effectively.

In order to improve and drive sales, manufacturers need to be investing in the right content types. Now, we admit there is no magic content mix that is guaranteed to work for all manufacturing organizations; it all depends on your organization, your goals, and the needs of your customers. That’s why it’s important to understand the effectiveness of different content types; these five pieces are the perfect place to start driving your sales success.

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Topics: Digital Content, Marketing, Manufacturing

Team WHUT's Highlights from ConExpo - CON/AGG 2017

Posted by Rebecca Spary on 3/21/17 11:00 AM

Two weeks ago our team had the pleasure of attending ConExpo – CON/AGG 2017, the world's biggest international trade show for the construction industry, hosted in Las Vegas, Nevada.

It was an incredible experience. Everybody in the construction industry showed up to celebrate the latest and greatest products, technological innovations, and to connect with other members of the global community.

With over 2,500 exhibitors, 130,000 industry professionals, and 2.5 million square feet full of the latest equipment and machinery, it’s no wonder that our team was blown away by the convention (Engineering Review, 2017).

The different groups represented at ConExpo included: asphalt, aggregates, concrete, earthmoving, lifting, mining, utilities, and more. And the exhibitors ranged from multinational giants to small firms with specialized products and solutions. 

We wanted to share with you a few of the highlights from our ConExpo – CON/AGG 2017 experience!

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Topics: ConExpo, Manufacturing, Construction