Sales enablement is a powerful tool that drives sales success, however it is becoming increasingly hard to define and describe. ‘What is Sales Enablement’ may be a simple question, but there has never been a simple answer.
Sales Enablement (SE), as well as the digital sales technology landscape as a whole, are constantly changing and evolving, meaning that the definition that applied in the past may not translate to SE today or tomorrow. This is part of the reason why sales enablement is so hard to define; the other part is that sales enablement encompasses multiple functions.
We’ve decided to tackle this problem with our beginner’s guide to sales enablement.